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A better snack
It all started with one very reasonable question:
Why is it nearly impossible to find a convenient kids’ snack made from actual fruits and vegetables?
We searched. We squinted at labels.
And every time, we kept ending up with the same thing:
lots of fruit sugar, very little veggie, and ingredients we couldn’t pronounce without a science degree.
So we did what any sleep-deprived, veggie-obsessed parents would do...
WE made our own.
I founded the company with my wife because we wanted truly clean, real snacks for our kids.
Shortly after, my brother and his wife joined the mission, bringing their own two kids - now part of our unofficial (and very honest) Quality Control Department.
Together, as two families determined to raise better eaters, we set out to create something we couldn’t find on the shelves:
snacks made from real fruits and real vegetables, gently freeze-dried, and boosted with superfoods - snacks we’re proud to give our own kids every single day.
And that’s how But Better was born:
To make snacking simpler, cleaner, and (dare we say) actually better.
Veggies - no longer the minority.
No tricks. No trends. Just better snacks.
FAQ
Are But Better snacks safe for babies and toddlers?
Yes!
But Better snacks are designed as freeze-dried snacks for babies and toddlers, with a light, meltable texture that’s easy to chew. They’re made with USDA organic fruits and vegetables and contain no added sugar or artificial ingredients.
Safe? ✔
Fun? ✔
Approved by toddlers? ✔
(As always, supervise young children while snacking.)
Are But Better snacks healthy for toddlers?
Yes. But Better snacks are made from whole, organic fruits and vegetables with no added sugar, preservatives, or oils.
They’re a simple option for parents looking for healthy snacks for toddlers without unnecessary ingredients or processed fillers.
Are But Better snacks organic?
Yes. But Better snacks are USDA organic and made with non-GMO fruits and vegetables sourced with quality and safety in mind.
They’re a great choice for families looking for organic toddlers snacks made from real food.
Do But Better snacks contain added sugar?
Never! But Better snacks contain no added sugar, sweeteners, or syrups. Any sweetness comes naturally from fruit.
If you’re searching for no sugar toddlers snacks made from real ingredients,you’re in the right place :)
Are But Better snacks made with veggies?
Yes. Many But Better snacks include veggies like kale, carrot, zucchini, or celery, thoughtfully blended with fruit to create veggie snacks for toddlers that taste naturally sweet.
What is moringa and why do you add it to But Better snacks?
Moringa is a nutrient-dense plant often referred to as a “superfood.” It naturally contains vitamins, minerals, and antioxidants.
We add just the right amount of moringa to enhance nutritional value while keeping the ingredient list clean and simple.
Are But Better snacks school-safe?
Yes. Because they are nut-free and made from simple ingredients, But Better snacks are a convenient school-safe snack option.
Be sure to check your school’s specific policies.
What does freeze-dried mean?
Freeze-drying removes moisture from fruits and vegetables without using high heat. This helps preserve natural flavor, color, and nutrients while creating a light, crispy texture.
It’s real food, just without the water.
Are freeze-dried snacks healthy?
Freeze-dried snacks can be a healthy option when made from the right ingredients.
But Better freeze-dried snacks retain most of their original nutrients and offer a super clean alternative to heavily processed toddlers snacks.
Does freeze-drying remove nutrients?
Because freeze-drying avoids high heat, most vitamins and minerals remain intact.
The result is a shelf-stable snack that stays nutritionally close to the original fruit or vegetable.
Why choose freeze-dried snacks instead of baked snacks?
Many baked snacks use oils, starches, or added sugar to create texture and flavor. Freeze-dried snacks rely on the natural structure of whole fruits and vegetables.
That means fewer ingredients, no added oils, and a meltable texture that works especially well for toddlers and young toddlers.
Do freeze-dried snacks need refrigeration?
No. But Better freeze-dried snacks are shelf-stable and do not require refrigeration.
Store them in a cool, dry place at room temperature.
What is the shelf life of But Better snacks?
But Better snacks have a long shelf life thanks to the freeze-drying process. The exact expiration date is printed on each package.
Removing moisture helps maintain freshness without preservatives.
How should I store But Better snacks after opening?
After opening, reseal the bag tightly and store it in a cool, dry place. Avoid moisture exposure to maintain crisp texture.